by Cathy Paper on May 8th, 2019

Here are four steps to increase exposure in this busy, crowded, marketing world no matter what size your budget is.

Step 1: Take an assessment of what you have

Start by writing down 10 strategic words you want to be known for by your customers, prospects, and peers. This could be a customer, a product, a point of difference or all of the above. Next, take a literal walk around all the ways your company is being marketed. How is your website? Does it say what you want it to about your company? 

Look through your printed materials or the design and vibe of your office space; does this type of marketing align with your goals? If you want to be a high-end firm, your printed materials can’t look dated and be filled with typos.

Look at your LinkedIn and Google pages. These are free marketing channels and easy marketing outlets to reinforce what you want others to know about your company and services. 

For example, we are working with a small service firm, and while doing an assessment, we noticed that no one on the team had photos on their LinkedIn profile. In today’s business world, 35 percent of people are on LinkedIn every single day. If you suspect your customers are on LinkedIn, then please take advantage of this resource.

Step 2: Relationships and network

No matter the size of your company, every person who works there is a salesperson and brand ambassador in some aspect. Consider if you have 10 employees, and they each have a network of 50 people who they actively see, socialize with or work with. Those 50 people know 50 more people, and if you are actively talking about your company and your growth goals, those extended networks may help you to reach the bottom line. 
Building relationships doesn’t have to be difficult,; it increases your exposure significantly with the more time you invest in it. Knowing why you network or belong to organizations is key to being more purposeful with your exposure. When I first began my business, I networked in way too many places and didn’t have a focus on my key markets and industries. 

Start by having each individual pick one or two organizations, or even their college alumni group, and increase the exposure of your company through those channels. If you believe your team will be too nervous to do this, consider having a group coaching session where you all discuss how you will expand your circle in 2019.

Step 3: PR and thought leadership

Being known as an expert in your field is an impactful way to have other people learn your name and your skillset. Formal PR for your company is a powerful marketing tool but not everyone wants to make that type of investment, especially when it’s more challenging to see the return. So, becoming a thought leader can be a nice compromise. 
Write an article for your local newspaper, trade association or on LinkedIn, and share your point of view on an industry topic or a thought leadership piece. This type of 400-word article can give a huge boost to other people knowing your talents. And the more you write and promote your company, the easier it is for others to see you as the go-to company.

Step 4: Ask for more

Increasing exposure is designed to increase business. So why not take all these marketing tips and, the next time you’re with your clients or new networking people, ask for the business, an introduction, or an honest assessment of how your company is doing with them. Brand growth starts with a subset of satisfied customers who tell other people to purchase a product or use a service. Go for it and ask for the business, or at least ask the question if people know anyone else who needs your service.
Increasing exposure always feels a little bit like putting yourself out there. By doing the preparation to assess your strengths,you will be more confident in stepping into online exposure and thought leadership exposure.

In the words of Wayne Gretzky, former NHL hockey all-star, “You miss 100 percent of the shots you never take.”

by Cathy Paper on January 18th, 2019

Being intentional with your relationships is like being intentional with knowing how much money is in your wallet.  It's a smart practice and will increase your likelihood of success.

by Cathy Paper on August 1st, 2018


by Cathy Paper on June 26th, 2018

Please click here to read the full story.

by Cathy Paper on November 24th, 2017

Small businesses are a big part of the United States economy.  

So, when American Express contacted us to participate it seemed like a great way to promote RockPaperStar.

So if you're interested in marketing your book and growing your book sales, we have just the proven product for you no matter what stage you are at in the book marketing process.

In fact, I tell most authors that you can keep marketing your book for at least three years or more after book launch if your content and story is still relevant.  Curious?  Make your small business purchase HERE.

by Cathy Paper on July 25th, 2017

  I've heard it said many times, "Just start writing."

Yet it's not as easy as that to just start writing a book, a blog post or an article.  Often we put a block on writing until we have to have a perfect content schedule, all the topics mapped out, a perfectly edited 400 word article, etc.

Instead of a block, please consider starting to write. Take the subject you are most interested in sharing with the world, leadership, networking, sales, Christian Fiction and write a 400 word article on this subject.  

And once your words are written, post it on a blog, your Linkedin page or somewhere that your interested clients will look.  I recommend you start a blog if you are considering writing a book.
 
In fact, recently I was introduced to ​https://firstsiteguide.com/  This is a great resource for people who are just starting to blog or others who want to improve their blog.  Everyone's blog can improve.  This resource gives you date, tips and ways to make your website and blog perform better.  

Just start writing and keep writing and the rest of your exposure and influence will continue to grow.

by Cathy Paper on June 14th, 2017

It is a lot of work to write a book.
It is a lot of work to market a book.
It is a lot of work to sell a book.

We've got a plan to make sense of all the work.  80% of books sell less than 1,000 copies.  All of the RockPaperStar clients have sold more than 1,000 copies.  Along the way we've taken notes, built worksheets, created shortcuts and made it easier for you to save time and money.

This bestselling book launch and marketing package comes with a workbook, poster, audio and group coaching session to review your book launch plan.  Invest today in marketing your book and having an expert help you with accountability.

by Cathy Paper on February 1st, 2017

Are you one of those people who speed up a little bit when you see the street sign with your suggested speed or do you slow down? Or do you not even notice the sign that you've driven by for years?
I usually only notice measurement when it matters most, for example, when a ball is close to the line in tennis, or when they have to bring the chains onto the field in football. Or even when the trainer suggests it's not about the scale measurement, but about the actual measurements of your waist and hips.

Being intentional about your network means staying in touch with them more frequently
I watch how in business people attend to the measurement of money and the desired outcomes, think strategic planning, tax season, sale prices.

Creating a measurement for the key relationships that assist you in getting your job done, preparing for a new job or being a resource for other people in your network is crucial. This metric can be easily created and will helpful to your future success.

Take inventory
Taking inventory of your relationships and knowing who will help introduce you and expand your impact is valuable no matter where you are in your work success.

Take out a sheet of paper and draw 15 lines and 3 columns.
On the left side write down all the people you may have relationships with that could benefit from knowing what you do and what you are wanting to accomplish.
For example:
Accountant/ doctor/banker/lawyerPeople from your high school, college or graduate schoolReligious contactsSports or hobby friendsNon-profitWork/coworkersTrade associationsNeighborsMentor/mentee/Journalists/MediaOther

Here is the scoring criteria:
One point for having at least one or more people in each category that would know your name and know what you do professionally. Add a point if they have referred business to you or your firm.
In the next column, if you have a really strong relationship with the person and you are confident they know what you do, they respect you and they trust you enough to refer business, give yourself a five. If you aren't sure, give a three, and set up a time to meet with the person and make it stronger.
If you are not sure, or if you think the relationship is challenged, give yourself a one.
It's ok to know someone but not have a great relationship. We can't have all level-five relationships. But the key is knowing where you are with this person and what you can do to make your relationship stronger.

Tally it up
If you're at 10, there's work to be done to expand your network and dive deeper into the cross-section of networking that can make your work easier to accomplish. And I'm not just talking about how many people you have on LinkedIn. It's about how many people you can call up and invite to a fundraiser, a luncheon or ask to do business with you.

Many of the most successful people I know start off with only 10 key relationships then develop into a reputation as successful. It's about who knows what you are doing and who else they tell to increase your impact.

If you're at 25, congrats, you're a rock star. That means you're probably involved in community service and you have a reach beyond what you may have been aware of.
Being intentional about your network means staying in touch with them more frequently than just holiday cards and a sales call follow-up. It means knowing what is going on and how you can help each other reach goals.

Anything over 25 is impressive. Start sharing with others how you've built such strong relationships and what you did to build up a strong network. Share with other people how you decide which events to attend and where to spend your time. You've obviously built relationships; maybe you golf a little, but you know how to create relationships for life.
I work with a client who held a party when he moved into a new space and invited all the people he had done business with along the way. It included non-profit friends, corporate friends and people from his kids' friendships.

This group knew this man well. They liked him in many different ways and respected his impact. It was truly a celebration of the strong relationships he has built over the years. He scores in the 100s and still writes hand-written notes to people to thank them for their support. Being a class act measures up well in the long run.

by Cathy Paper on January 29th, 2017

Snow is a common thing during Minnesota winters.

In fact, we have a carnival to celebrate winter and to get people outside and active.  This year, it's expanded and includes cross country ski races, pond hockey and the traditional carnival with ice sculptures and more!  

Once the dust has settled for New Year's Resolutions, many people stop trying to plan and take action to reach their goals.

So on February 1, 2017 several brave souls from Minnesota will venture out into the frozen tundra to plan their goals, build their network and unleash their inner rockstar to reach their goals.

Everyone knows you can't build a snowball without a little snow, but did you know that you can't reach your goals without a plan?  Call us at 612-349-2744 if you want to be on the list for next year!

by Cathy Paper on December 15th, 2016

So many young people have stood in my kitchen over the years, wondering how to get a job or even get started on their search.

I usually take out a sheet of paper from the printer and start asking questions about what they are majoring in, what they are interested in and who they know.  And BOOM, we have a job search plan.

But what about your Dream Job?  Why not go for that.

So, I'm hosting another workshop this January at the University of Minnesota.

Here's a bit of info and the link to get started.

​GETTING YOUR DREAM JOB
IT’S TIME TO DO SOME SERIOUS REFLECTION AND ACTION.
Who’s the Dream Job HQ workshop for:
• Anyone over 18, up to 25, who wants to find the job of their dreams.
• People who can’t find an internship in their desired field.
• Soon to be or recent college graduates who are clueless or afraid of the job search process.
• A young professional who knows there has to be more than this job.
What’s covered in this workshop:
A proven methodology and plan for helping people get the job of their dreams. Real-world branding, marketing and business development/sales skills are translated and applied to job seekers.
BRANDING
• Sharpening your brand identity
• Clarifying your purpose
• Learning how to articulate your experience
• Developing a point of view
MARKETING
• Communicating your point of view
• Building a resume: your resume as your packaging
• The power of networking and why connection is crucial (or all that counts)
• Networking boot camp and LinkedIn overview
• Getting your shot
BUSINESS DEVELOPMENT/SALES
• Understanding the value equation
• Learning how to solve a company’s problem vs apply for a job
• Learning to sell yourself

Learn More, Click Here


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