by Cathy Paper on February 11th, 2015

In the May 2014 issue of Minnesota Business magazine, we introduced The (Real) Power 50 of 2014— linchpins in their companies, connectors in their industry, and some of the best people to know when conducting business in the state. (Stay tuned for the RP50 of 2015, coming soon!) Below, we hear from Cathy Paper, president of the business consulting firm RockPaperStar, which specializes in delivering bestselling book launches for authors, speakers, and business leaders.

Who is your role model and what key lesson did you learn from them?
My parents. Relationships are everything and your reputation is what makes you successful in life and business. 

Pets in the office: love it or hate it?
Love it! I prefer dogs. 

Describe your approach to networking.
Meeting people through existing relationships is the best way to network when possible. Always bring someone else with you to a networking event and introduce them around. Networking must be genuine and you must both have something to offer the other person. If possible, sharing a common interest like sports, books, or an association is a great way to get to know someone. Always volunteer to be on committees to get to know people. 

What are your strategies for attracting repeat clients and establishing ongoing business?
Do a top-shelf job and you will get repeat business. Ask for feedback. Say you're sorry when you make a mistake. Help other people in your network succeed. 

Why Minnesota?
For its 10,000 lakes ​and its high concentration of arts, restaurants, and Fortune 500 companies.



by Cathy Paper on February 10th, 2015

Why is it so challenging to sell books? 
Is it that there are so many books to choose from?
Is it that authors don't like to sell their ideas?
Is it the publishing industry?

It's a lot of things and we've been working with authors for more than eight years and we think it's that it is really hard work to be strategic about why your message needs to stand out.

So, we created 14 days of free marketing tips for you to gain new ways to reach your audience.  Give it a go!

by Cathy Paper on January 9th, 2015

Do you do the same old things each day, month and year with your network?  Do you even know what I'm talking about when I talk about your network?

Do you value the people in your personal and professional life enough that they will help you reach your goals and you will help them reach theirs?  Most often the answer is sort of.  Well, you must be clear about who is in your network and why.  It's a crucial part of your professional success and overall life enjoyment to know the people around you.

Relationships with people are what make the difference between a good life and a great life.  You may have heard the expression we do business with people we know like and trust.  It's true and if you don't know very many people than you might need to work on your network.  I can help.  I love building relationships and helping people.  I never thought of it as networking until a few years ago and now I know that it's just a way of life for me to think about, coach and connect others.  I landed my first client for RockPaperStar off of networking.  I'd be happy to tell you the story, since it was my first client Harvey Mackay, #1 New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive and share one tip with  you how to expand your network immediately.   Start your networking make-over right now!

by Cathy Paper on December 18th, 2014

it's really important that we choose carefully how we spend our marketing dollars, agree?  If you're waiting until your book is complete, you may be missing sales and momentum.   

There is great power in having a plan, before AND after your book is published.  RockPaperStar excels at showing you how to be strategic with your resources and maximize results for the long haul. Remember, it's never too early or too late to launch!  Our 91 Day Traction Plan™ works no matter where you are in the process.  JOIN Cathy Paper for 30 minutes on Friday, Dec. 19 at 10:00 am for a FREE, LIVE training called, "Super Book Marketing" 

We will dive into these 4 things:
  1. How to sort out marketing efforts and set goals--define success. 
  2. Brainstorm ideas and tactics to reach the stated goals. 
  3. Map out a plan, ideally 91 days and results don't happen overnight. 
  4. Checklists. Lots of checklists.
Our years of experience has taught us A LOT of valuable tips and tricks and we will openly share them with you. 

Register now by clicking HERE.   

Hope to connect with YOU on Friday!

by Cathy Paper on December 15th, 2014

At RockPaperStar I was just with a three-time bestselling author who shared with me that his publisher and publicity team was moving on to other books after a few months of promoting. Now, it's up to him to keep the momentum going. 

So, in comes the RockPaperStar 91 Day Traction Plan™. It works at anytime in the process. JOIN ME this Friday, Dec. 19 at 10:00 am for a FREE, LIVE training called, "Super Book Marketing" 
bit.ly/superbookmarketing

Here's what we unpack on this live webinar:
  • How to sort out marketing efforts and set goals--define success. 
  • Brainstorm ideas and tactics to reach the stated goals. 
  • Map out a plan, ideally 91 days and results don't happen overnight. 
  • Checklists. Lots of checklists.

Over the years at RockPaperStar, we've launched dozens of authors and managed the business around their book. We've taken good notes and we want to share them with you. 
bit.ly/superbookmarketing

by Cathy Paper on October 21st, 2014

IT'S TIME TO PRACTICE HOW TO THINK DIFFERENTLY (2)


Come Build The Buzz For Your Home, Health or Business Why do you want to build your buzz and think differently?Because it makes achieving results a little bit easier and it's way more fun to do with a strong network around you. In an action-packed workshop hear from industry experts on how to improve your health, conduct your first real estate deal or build the buzz for your book, business or personal brand. 

Specific take-aways include:

Take 100% responsibility for your life and your resultsBelieve in yourself and think positively (more consistently)

Make Rejection your best friend and become unstoppable

91 day checklist for finalizing goals, product launches or business development

How to create your top 25 sales leadsHow to set yourself up to march through a real estate deal

Ten steps to the spotlight and how to take action immediately 

Most workshops leave you inspired and send you on your way to do the work yourself. At this workshop come with a project and leave with at least two action items that will help you take massive action. Limited to 50 people.  Sneakers optionaly but recommended. 

THANK YOU TO OUR SPONSORS
rockpaperstar, homestead road, lifetime fitness, voice hive, fruitshare


by Cathy Paper on September 29th, 2014

Here's what we often see:

Person gets idea for writing a book.

Person gets absorbed in book writing process.

Person eventually finishes book, or is close to finishing book.

Person is worn out and has spent a significant amount of time and money.

Person doesn't want to think about marketing their book, but knows that it's a big part of the process.

Person, now called Author, tries to do marketing themselves and entire cycle of spending and time starts again, often with limited results. 

At RockPaperStar we are focused on the big picture of the book marketing process and think the moment the book idea is born is the time to start thinking aboutmarketing.  Who will be on yourmarketing team?  Who do you want to connect with as readers and why? Who do you think will want to hire you to speak after you write a book, and are you ready to speak effectively? Who will assist you in marketing and selling the book?  Yes, selling the book—it's not easy to sell books.  Ask a published author.
 
That's why we recommend setting a goal at the start of the book writing process and be strategic about your marketingefforts.  Book marketing comes in many forms, a friend can write a review for you on Amazon.com, a neighbor can go into Barnes & Noble and ask for your book so that the bookstore carries it, an association you belong to can do a mailing about the book, your aunt can bake cookies for your book launch in your home town, you can reach out to your friend who produces the local newspaper.
 
Book marketing doesn't have to be exhausting if you expand your network and invite others to cheer you on to success.
 
Tom Hayes, Phil Styrlund and Marian Deegan recently hosted a book launch party at Tom's office Riley Hayes. More than 160 people came out to celebrate their success of Relevance: Matter More and three days later, the book was listed in Amazon.com’s Top Ten Hot New Releases in Business Sales & Strategy.

​Rock On!


by Cathy Paper on August 23rd, 2014

I see a look in people's eyes when they tell me they want to write a book or speak.  It's a look that says they have something to say that has moved them to a different level.  They may have built a business. Learned a life lesson that they want to share. Accomplished an athletic feat. Or had a struggle that they made it through. Or maybe they have a story to tell that will entertain another person.

The look is of inspiration that they want to share or work through. It's not always an easy task to write a book and then to market it.  So they can get lost along the way, worn out, sidetracked, swindled etc.  But what I notice, when I see that look in their eyes is they are inspired to do something bigger than themselves.  They may not always be able to articulate why they want to write a book or they may know that it will help them grow their business, their personal brand etc.  But, often, that's not why they do all the hard work of creating a book and selling it. They promote their book because they are inspired to share their story with other people.  The best authors are honest, hard-working, vulnerable, collaborative and clear why they are doing a "book project."

If you're thinking about writing a book, read a few dedications, forwards and testimonials from a book you're reading and see if you can figure out what inspired the author to take action.  What are they trying to accomplish?  Who do they want to help? What is their motivation?  And, then, ask yourself the same questions and figure out what inspires you.  This exercise will make marketing your book much more effective.  And, yes, to become a little bit more of a rockstar is acceptable because no one will promote your book as effectively at you.

by Cathy Paper on July 15th, 2014

Every time I get to the end of a book launch ​project I have at least one, if not two giant three ring binders with all the tasks and worksheets that we have used to launch a book.  This doesn't include all the emails, digital files and all the promotional materials.

Launching a book is hard work. No matter what other people will tell you about how they have a fool proof marketing strategy for you to acheive bestselling status, Book launch is hard work. It's like training for a marathon. There are no shortcuts.  And if you take them, you get injured.  There are more than 200 tasks to do to set up your brand to be ready for book success. Take shortcuts and they will show after your launch and your book will flitter away.  RockPaperStar has built out the steps so that if you're an author looking to plan out how you can launch your book successful, the first time or within the first 48 months, we can help you make sense of all the to-do's.

Rock On!

by Cathy Paper on June 25th, 2014

If you're reading this, you probably know that RockPaperStar markets authors at various levels.

Whether your goal is to sell 100 books or 10,000 books we show you strategies to tell people about your book, ideally purchase your book and remember why you wrote the words you wrote.

Lately though, people want to market in so many different places, Instagram, Linked In, Facebook, blogs, TV, online articles etc. That they forget that books are bought by people who have a short attention span and listen to their peers, aka network--often eyeball to eyeball. 

That's why we recommend you pick three key messages you want to be known for and make sure those messages come through consistently and simply so that people can buy your book and then tell their network why they liked your book.

A recent tip we gave a client was to have a sign off in the bottom of their email that says their book title and that it's coming in September of 2014.  Drive traffic to your website this way where you offer a free chapter or a pre-order link to Amazon.  If this sounds like a step by step process, it is, but each book launch has special rockpaperstar pixie dust to help you build your buzz and your brand for the long term.   (This is a few more than three ideas but you get the idea http://www.forbes.com/sites/martinzwilling/2014/06/06/10-ways-to-lose-your-first-million-as-an-entrepreneur/)

What do you remember about the last book you read?  We'd like to hear about it on our facebook page.  (And, be sure to recommend the book on Amazon, Barnes and Noble or Good Reads because you'll be helping an author spread their message and your name will get a few points in the google algorothim)


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