Getting promotion happens in the most random ways. It's not always about writing an article, placing an ad in a newspaper or posting a tweet about your latest event.

The best thing you can do is have someone else rave about you or point out what makes you spectacular at what you do. No one likes a super self-promoter, yet every business, author and speaker needs promotion to connect to their fan base.

The long term relationships around you can bring your best skills to life. See this article about Investment Banker and New York Times bestselling author, Joe Sweeney and his lifelong "Wingman" owner of The Minnesota Wild hockey team Craig Leopold.

As always, keep playing your game and taking inspired action.