Spring is a time of natural growth and renewal. Ideas and enthusiasm for new projects are growing. Yet, sometimes we get in our own way from growing, trying new things and reaching our goals. Lately we've been working with extremely talented clients who are getting tripped up striving for perfection. They have big goals to accomplish: selling thousands of books, speaking to large audiences or designing six-week training programs, yet they struggle with the little things. They can't seem to get their comments back to the video editor to get their speaker video done. Or they work through ten rounds of edits just to get the wording right in their 200-word biography. All of these actions drain the creative process.
I'm not recommending throwing things out the door just to get something completed, but I do wonder if we stop ourselves from promoting our best ideas because we are waiting for them to be perfect. Any idea can be shaped, tweaked and molded until you've taken all the energy out of the idea. We tell ourselves, "that idea came too easy" so we strain, ruminate and work harder to make it better. I have a different point of view. I think if you spend too much time on an idea that you liked at first, you can often make it worse by taking out the natural quality of the idea.
Here's an example: if you've ever watched a speaker more than once, can you tell that their delivery is a little rehearsed? Can you see that they may be going through the motions? Most often, it's obvious and dull. That's what can happen to your message if you wait too long to bring it out to the world. It can get stale, stifled and lose its natural energy. What are you waiting for?
Stop getting in your own way and let's shape your message and continue to build your buzz. Come be a part of the new RockPaperStar community. Rock on!
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